Founded in Canberra. Built in hospitality.
I founded Botanist Creative in 2016, combining my background in Marketing and International Business with years spent working in hospitality.
What started as a small creative business has grown into a team working across hospitality, property and lifestyle brands.
Nearly a decade on, I’m still closely involved in the work— developing ideas, working with clients and helping tell the stories behind the businesses we represent.
We are a small but mighty collection of thinkers, dreamers, and creatives.
Who We Are
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Most of our work focuses on helping hospitality venues present themselves effectively across digital channels. This includes producing high-quality photography and video, managing social media platforms, developing integrated campaigns, overseeing paid advertising, and ensuring brand consistency across all online touchpoints.
We work closely with venue owners and internal teams to understand the unique strengths of each business, then translate these into structured marketing initiatives designed to increase visibility, engagement, and ultimately drive customer visitation.
We’re a team of photographers, filmmakers, designers and marketers who specialise in hospitality.
We spend time inside the venues we work with — capturing the food, the space and the people behind it. That hands-on approach helps us create work that reflects the venue properly.
Because we spend time inside the venues we work with, the ideas usually come naturally. We see how the space moves, what people order, where the energy is, and what makes the place memorable.
Those details shape the work we create and help us present the venue in a way that feels true to it.
That work might take the form of photography, video, social media, advertising, design or brand development.
Sometimes it’s a full launch for a new venue. Other times it’s ongoing support to keep a place visible and busy.